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Posted by admin - January 28, 2011 at 4:58 pm

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What is B2B? Defining Business to Business

Defining B2B (Business to Business)

In sales and marketing parlance, the term business-to-business, also called B2B, is a way to describe the transactions that take place from one company conducting commerce with another company. The consumer in these trades is always another business. When a company sells its products and services to the individual consumer, it is referred to in marketing-speak as B2C, or business-to-consumer.

Significance
1. By setting itself apart as strictly a B2B company, a firm gears its advertising and marketing efforts to other businesses. The customers, or business clients, tune into marketing that’s geared toward them. A business-to-business operation is expected to understand the needs of the client and how to operate within the boundaries of B2B commerce.
Features
2. A B2B company often develops a different approach to sales that might include more networking than direct marketing or paid advertising. Through groups such as the local chamber of commerce and national trade group associations, B2B firms often look to give and receive business from each other. They are on a more even playing field, opening the door to relationship selling that can prove more effective to long-term sales success.
Geography
3. B2B marketing is very effective online. Company websites that are geared toward sales to commercial clients don’t use graphics, videos and unorthodox fonts to get across their message as much as consumer-oriented sites that appeal to a wider audience. The B2B message online is concise and clear, providing clients with an easy way to navigate the site to find answers and contact information.
Identification
4. Marketing companies need to know the audience of a firm in order to find the right vehicles for public relations placements. Trade journals and business publications and websites are much more effective for articles and ads than television or mass media publications. Search engines are available to qualify B2B marketing to best find and reach commercial customers as well.
Benefits
5. A B2B designation, whether it’s in the subtitle of a company or in the body of the main marketing materials, alerts potential clients to a source of services or products that are geared to them. Inclusion in trade groups, invitations to join other members in a group for B2B professionals and deference in the bid process can be helpful to promote business-to-business sales.
Warning
6. Miscommunication can damage the credibility of an organization that claims to be for B2B professionals when it allows B2C representatives in the door. Small business trade groups can be vulnerable to this mistake. While there is nothing wrong with allowing every kind of business professional to be a member, a group should not incorporate the B2B language in its marketing material if that is not what members can expect.

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Posted by admin - November 1, 2010 at 2:53 am

Categories: B2B   Tags: , , ,

B2B Marketing Ideas

We found a great article at Ehow that provides and discusses great B2B Marketing Ideas. Below are a few of their suggestions:

Search Marketing
# Many B2B companies are using search engine marketing, both paid and organic (not paid), to generate traffic to their websites and landing pages. While going to a phone book might be the “search” method of the past, doing an online search using Google, Yahoo or Bing is what people do now when looking for potential business clients.
Social Media Marketing
# Sites like Facebook, Twitter and LinkedIn offer businesses a variety of ways to provide valuable content, engage their audience where they are and generate referrals quickly. While some may think these sites are strictly for business-to-consumer (B2C) enterprises, the B2B presence is growing. LinkedIn, especially, is a business social networking tool. The popularity of these social networks stems from the huge potential for word-of-mouth. It’s all about creating a positive buzz online about your brand that draws people to you.
Blogging
# Previously just the online journals of the cat lady, blogs, or Web logs, are now big business. According to Technorati’s State of the Blogosphere report for 2008, they have indexed 133 million blogs since 2002, and they range from personal to business. Business blogging provides a way to showcase news and products, demonstrate your knowledge as a thought leader, and provide information that is valuable in your industry. Great content will pull visitors to your site, where you have the opportunity to develop trust and loyal customers.
Email marketing currently boasts one of the highest returns on investments (ROI) in the marketing arena–currently a whopping $43 for every $1 spent, according to the Direct Marketing Association. The old trend use to be to buy a huge email list and blast them with your message. But since the CAN-SPAM law has been enacted, it is now illegal to email people without their permission. However, there are still ways to grow an in-house email list that can generate results.

Read more: B2B Marketing Ideas | eHow.com http://www.ehow.com/about_5341192_bb-marketing-ideas.html#ixzz13zlVfx2p

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Posted by admin - at 2:51 am

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Top 150 Young Bloggers

Top 150 Young Bloggers

RANK BLOG NAME AGE
google
technorati
alexa
1 Derek Ang 21 0 -1 0
2 Berbicara dengan Alam 17 0 -1 0
3 1stwebdesigner 21 0 -1 4047
4 Redmond Pie 21 0 -1 6878
5 Tutorial9 21 0 -1 9597
6 Build Internet! 20 0 -1 10165
7 Marcofolio 21 0 -1 15625
8 Blogussion 16 0 -1 17900
9 Sizlopedia 21 0 -1 19442
10 BloggerStop.Net 21 0 -1 19472
11 Web Design Tutorials 17 0 -1 19809
12 PSDFAN 21 0 -1 21015
14 Sizzled Core 19 0 -1 24177
15 Hot News Today 20 0 -1 26423
17 Blogote 19 0 -1 28722
18 HellBound Bloggers 20 0 -1 30880
19 Smart Bloggerz 16 0 -1 31029
20 WPCandy 18 0 -1 33501
21 TechMynd 20 0 -1 36813
22 Webmaster-Source 18 0 -1 38440
25 Toan Nguyen Minh 18 0 -1 47203
26 PC’s Place 21 0 -1 48650
27 Killer Tech Tips 18 0 -1 50453
28 UberAffiliate 21 0 -1 51058
29 MyDiddle 17 0 -1 51691
33 TechZilo 17 0 -1 57038
34 Elite By Design 17 0 -1 59037
36 Balkhis 19 0 -1 61302
37 Skidzopedia 21 0 -1 61360
38 Robswebtips 15 0 -1 62522
39 Tech ravings 16 0 -1 63156
40 SymbianWorld 19 0 -1 63759
41 Stefan Vervoort 19 0 -1 70046
42 ProgrammerFish 21 0 -1 71538
43 Filmonic 20 0 -1 78799
44 Tech Buzz 20 0 -1 81949
46 Weblog of Daniel Brusilovsky 17 0 -1 85443
47 The Melvin Blog 20 0 -1 88309
48 CarZi 16 0 -1 91346
49 Blueverse 20 0 -1 92978
50 Altaf Sayani 21 0 -1 100552
51 Webitect 20 0 -1 103288
52 The University Kid 18 0 -1 106440
53 TechTreak.com 20 0 -1 108685
54 Make Money On The Internet 16 0 -1 109762
55 The Net Fool 20 0 -1 113583
56 Zixpk 17 0 -1 117136
57 Buzzvines 21 0 -1 120259
59 Computer Talks 21 0 -1 123899
60 Pinoy Teens 18 0 -1 125027
61 Computer Realm 18 0 -1 125956
62 Linkers Blog 18 0 -1 141707
63 DHINATACOM | Information Technology – Internet – Game Blog Zine 21 0 -1 145973
64 gootum 20 0 -1 156331
65 Protuts 20 0 -1 168785
66 Etiole 14 0 -1 168794
67 Nick Throlson 21 0 -1 173043
68 Technodorm 19 0 -1 180037
69 Infected By Bugs 21 0 -1 180881
71 How to Blog 17 0 -1 186343
72 Web Design Tuts 17 0 -1 190357
73 TheGermz.com 16 0 -1 193334
74 Blogging Tips By Liane | Better Blogging for Bloggers Dot Com 17 0 -1 197402
75 Collin LaHay 20 0 -1 209354
76 Blog Badly 16 0 -1 214316
77 Symbian Mobile Blog 17 0 -1 215929
79 Sensonize.com 18 0 -1 228200
80 Gnoted 18 0 -1 237256
82 Fanari dash Id dot Com 21 0 -1 241123
84 Rajaie Talks 16 0 -1 270828
85 T-Shirt Magazine 19 0 -1 291798
86 PuttingBlogsFirst 18 0 -1 309157
87 Homes of the Rich 19 0 -1 312901
88 Taylor Marek 20 0 -1 315048
89 TJ Dzine 17 0 -1 327923
91 Aleptu 20 0 -1 351684
92 Duckeldannys 20 0 -1 419390
93 Success Circuit 16 0 -1 464012
95 Blogging Tune 20 0 -1 477408
97 Joel Drapper’s Blog 16 0 -1 508338
98 AravindJose.com 18 0 -1 523503
99 Tukang Arsip Indo 17 0 -1 533820
100 Let’s Sermo 16 0 -1 548242
101 Kavandeo 14 0 -1 586971
102 TechVoir 16 0 -1 590287
104 Kumail.H.Ts Blog – Design, Analysis & Business 19 0 -1 620208
105 TechVivo 17 0 -1 649423
106 Peta Dunia Maya 21 0 -1 679754
107 Off the Fence 21 0 -1 681225
108 Hangga Nuarta 17 0 -1 714820
109 Otooo 16 0 -1 716305
110 Stanley Tang 17 0 -1 721285
111 Flockey Web Development 20 0 -1 730263
113 Fabworker 16 0 -1 774117
114 Radu Antohi 17 0 -1 781921
115 The Theme Blog 20 0 -1 816543
116 Connor Wilson 18 0 -1 817562
117 Tukang Nggame 18 0 -1 849996
118 eMillions Blog 17 0 -1 882056
119 Hussein’s Blog 19 0 -1 889650
122 Techuse Blog 19 0 -1 1003153
124 Four Elements | Integrating Web 2.0, SEO & Our Future Web 20 0 -1 1156295
125 WhatTheHollywood 16 0 -1 1258949
126 talk about everything 21 0 -1 1299149
127 IronBlogger 21 0 -1 1357294
128 Tech Wired Australia 19 0 -1 1394296
129 Mascobz 17 0 -1 1464898
130 KidTechGuru 16 0 -1 1487939
132 Timo Heuer 18 0 -1 1597220
133 FeatherPot 19 0 -1 1685720
134 Internet Stories & Experiece Blog 17 0 -1 1761174
135 Blogging Today 17 0 -1 1791940
137 A Blog with a DiffeRence 18 0 -1 1870132
140 Baffle! Inc. 17 0 -1 2057319
141 ClickKT Dot Com 18 0 -1 2070035
142 Pixobyte.com 18 0 -1 2161234
143 MonkeyBlogger 17 0 -1 2296269
144 Aaron Donohoe 19 0 -1 2912789
145 Budding Blogger 14 0 -1 2947664
147 Blogging Kid 15 0 -1 3036639
148 The Moneyac 19 0 -1 3258034
149 XuBair.Com 20 0 -1 3802118
151 Splendid Kid 19 0 -1 4089305
152 Outstanding Writer 17 0 -1 4453106
153 BE Folks 21 0 -1 5866479

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Posted by admin - at 2:20 am

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